PUMA Carlsbad

Colkitt&Co’s model is revolutionizing PUMA's global outlet program with mobile fixture kits that allow for more flexible and sustainable retail design. Between interchangeable stock parts made of 100 percent recycled materials, to a 35 percent more energy efficient design, the PUMA factory outlet center (FOC) model is setting a precedent for LEED Platinum retail design.

The FOC model by Colkitt&Co is a very universal design, but also thoughtful based on PUMA’s considerable research of their own carbon footprint. From a construction, design, sustainability, and investment perspective, all elements were purposely selected to improve shopability for the end customer and foster a better lifecycle of materials.

This “design by subtraction” concept is based on introducing a mobile fixturization kit of interchangeable stock parts that yield 30 percent lower energy consumption and fewer materials from the lack of partition walls, enabling the entire store to be reconfigured without the use of permanent construction or installations. This prototype for PUMA also provides extreme flexibility for seasonal and inventory needs, as the store can be packed up quickly and relocated to another site with minimal deconstruction and waste.

In regards to some of the materials used, all wood is renewable, all metals are recycled (such as hot rolled mild steel), and both Plyboo and Wheatboard are FSC-certified. LED lighting is placed at a 45 degree diagonal pattern, significantly reducing the lighting quantity and power load, making this design 35 percent more energy efficient than the California Energy Code and American National Standard.

Photography by Cheryl Ramsay