Fox Racing

One of the leading brands in its industry, FOX has embarked on bringing its brand to life in a retail environment. The approach taken to enhance the retail experience at FOX: Tools, Parts, Jigs: Order, Dis-Order, Re-Order. Organization re-done evoking the ROMANCE of memories, the dichotomy of man and machine. While relishing in the atmosphere cultivated through references to the salt of the Earth; raw, oxidized materials.